For those of you who don’t know, the Sims Online is undergoing a revolution. Having been left standing for the last few years with little to no input, EA are at last re-shaping the game, and the world of multiplayer gaming as we know it. Sound like hyperbole? Perhaps, perhaps not; check out their latest addition to the online gaming experience: AvatarBook.

Facebook made flesh

So what is Avatarbook? Well, the clue is in the name. What is one of the largest social networking websites on the planet at the moment? That’s right -– Facebook. With over 58 million users, Facebook is the primary reason that many of us log on in the morning. But, as we all know, it has its limitations. As do online games.

One problem with online games is that they can be too divorced from reality -– you have your online friends, and your real-world friends, and the two remain firmly divided. Ditto Facebook -– your user-circle is limited by who you already know, and it’s hard to get to know people outside of that circle on a one-to-one basis without sharing all your private data or being introduced by a friend of a friend.

All that is set to change, with a new application that could change our networking community forever. When Linden Labs made Linden Dollars (the currency of the hugely popular game Second Life) exchangeable for real-world currency, they opened up the world of online gaming by bringing it into the real world. Now EA want to do the same thing, by allowing users of the Sims Online to link their Avatars’ accounts to their Facebook profiles.
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